Field Notes Day 1: From the Keyboard
I’ll be straight about what this one is. Tuesday was the keynote, and what I have for you tonight is a take on the…
Category: Salesforce
Field Notes Day 1: From the Architect’s Chair
Two sessions yesterday, and the most useful thing I took from the day was in neither of them. Start with the keynote. The change…
Road to Dreamforce: What We’re Watching, and Where to Find Us
Dreamforce is built for enterprises, and most of what gets announced there will not apply to you for two years, if ever. That is…
We’re Going to Dreamforce. What Do You Want Us to Ask?
Most of the organizations we work with cannot justify sending anyone to Dreamforce, which is exactly why we are going. A full conference pass,…
Dreamforce 2025: What We’re Tracking for You
Next week, our team heads to San Francisco for Dreamforce 2025 – Salesforce's flagship conference and the largest gathering of technology professionals, innovators, and…
Unlocking ROI with a 360 Degree Salesforce Strategy
Many businesses launch Salesforce for just one department—typically Sales—and stop there. While that’s a strong starting point, it leaves substantial value on the table.…
Salesforce Spring ’25: Smarter Automation, Better Insights
The Salesforce Spring ’25 release is here, and it’s packed with features designed to elevate how businesses and nonprofits operate. From smarter automation tools…
Top CRM Challenges: How Salesforce Solves Them in 2025
Managing customer relationships effectively has become crucial for business success in 2025. While Customer Relationship Management (CRM) systems promise to streamline operations, many organizations…
Salesforce Starter Edition: A Smart Choice for SMBs
As a dedicated SMB owner, you understand the importance of efficient customer management, robust sales strategies, and exceptional service. This is where Salesforce Starter…
Why Small Businesses Should Choose Salesforce CRM
In today's fast-paced business environment, small businesses are constantly seeking ways to streamline operations, enhance customer relationships, and drive growth. One of the most…