Field Notes Day 2: From the Architect’s Chair
Day 2 had a theme, and it was AIforce. The first session was on how the AIforce architecture works, and the part that matters…
Category: Dreamforce
Field Notes Day 1: From the Keyboard
I’ll be straight about what this one is. Tuesday was the keynote, and what I have for you tonight is a take on the…
Field Notes Day 1: From the Architect’s Chair
Two sessions yesterday, and the most useful thing I took from the day was in neither of them. Start with the keynote. The change…
Road to Dreamforce: What We’re Watching, and Where to Find Us
Dreamforce is built for enterprises, and most of what gets announced there will not apply to you for two years, if ever. That is…
We’re Going to Dreamforce. What Do You Want Us to Ask?
Most of the organizations we work with cannot justify sending anyone to Dreamforce, which is exactly why we are going. A full conference pass,…
Before You Go to Dreamforce: What Not to Decide on the Show Floor
Vendor conferences are designed to compress your decision timeline, and that design works. Dreamforce runs September 14 through 18 this year, and if you…
Dreamforce 2025: What We’re Tracking for You
Next week, our team heads to San Francisco for Dreamforce 2025 – Salesforce's flagship conference and the largest gathering of technology professionals, innovators, and…